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All Apple Products Will Import Self-developed Chips!

2023-06-05

Publisher: hqt

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Apple’s Worldwide Developers Conference (WWDC) 5 officially debuted, in addition to the outside world’s eagerly awaited AR/MR headset officially unveiled, Apple announced that the Mac Pro will be equipped with its own R & D M2 Ultra chip, completely waved goodbye to Intel, the news dragged Intel’s stock price fell hard.

The M2 Ultra is up to three times faster than the fastest Intel chip. Jennifer Munn, Apple’s director of engineering and project management, called the M2 Ultra a “chip monster. The Mac Pro with the M2 Ultra processor inside has 192GB of memory and is priced from $6,999.

Intel has recently experienced operational headwinds, in addition to the loss of Apple orders, but also facing increasing competition from Supermicro (AMD) and NVIDIA (NVIDIA). Supermicro’s market share in computer and data center chips is gradually increasing, while NVIDIA processors are hot in the field of artificial intelligence.

According to market research firm Gartner, Apple accounted for about 9 percent of global computer shipments in the first quarter. However, the computer industry is facing the pressure of shrinking market demand in the post-epidemic era, with total shipments down 30 percent annually. Apple’s Mac revenue fell 31% last quarter to $7.17 billion.

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